I'm sure we've all heard this in commercials for charities,
I know I've heard this over and over again, but it took my buddy to come over and visit and mention that most charities ask for $19 per month for me to realize what I must have already known.
The online sources have an explanation, basically that this magic number evolved from advertisement experience. Any higher or lower gets less results and they have explanations for all that. They go by the "odd pricing" theory for that top figure of $19 per month and go by advertising costs to justify not going any lower.
Still, I'd like to hear what the Rogues have to say about this one.
ETA: I started to keep track of what commercials used the magic number and notice three right away, Wounded Warriors, ASPCA, and a life insurance company. The search results will produce a pretty long list.
Quote:Your donation of only $19 per month, less than the daily cost of a cup of coffee . . .
I know I've heard this over and over again, but it took my buddy to come over and visit and mention that most charities ask for $19 per month for me to realize what I must have already known.
The online sources have an explanation, basically that this magic number evolved from advertisement experience. Any higher or lower gets less results and they have explanations for all that. They go by the "odd pricing" theory for that top figure of $19 per month and go by advertising costs to justify not going any lower.
Still, I'd like to hear what the Rogues have to say about this one.
ETA: I started to keep track of what commercials used the magic number and notice three right away, Wounded Warriors, ASPCA, and a life insurance company. The search results will produce a pretty long list.
A trail goes two ways and looks different in each direction - There is no such thing as a timid woodland creature - Whatever does not kill you leaves you a survivor - Jesus is NOT a bad word - MSB