The Media & Their Narratives.

[BIAD]

I would hope it is 'news' now to everyone that the criteria of those who seek finanical benefits from relaying what is
considered data as a commodity, is to deliver negative information or at the least, slant their statements in an adverse
light.

Someone somewhere urged news companies long ago that this formula is effective and because of their monopoly
on what the public see, hear and read via their TV, radio and newspaper, this blueprint became part of Journalistic
culture. But one can only scare a person so far until they inwardly decide to turn away from such daily distressing
avalanches of material and seek other avenues to acquire reports of what is going on around the world devoid of
the distorted pastiche masquerading as neutral news.

Here's just a few of the UK headlines for 24th July (the day of this posting)




But things changed when that same public embraced the internet and the effects to established news-outlets were
devastating. Most won't be aware of this ramification and its details because the same publishers don't want you
to know and those on the alternative side of this new manner of relaying information unknowingly or knowingly
accepted their competitors' ground-rules that audience-gathering now goes under the heading 'Infotainment'.

The youngsters of yesteryear who sought the famous dial-up tone on their parents' telephone are now fully-confident
disciples of the internet and since they were never entrapped casualties of the old-fashioned ways of Ma and Pa,
they feel no loyalty to believing the established mediums hold all the cards.

This cannot be stressed enough and if an objective reader of this can put themselves in the shoes of these wealthy,
politically and commercially attached companies, one may understand the concerns they are dealing with. Control
of societies is a big factor to those in the boardrooms, but what about the everyday-Journalists who have bills to pay?

Fear, sex and celebrity scandal were the main ingedients to the medium's enchantment of their customers and this
recipe was emulated on the internet. But... not exclusively by those who had always held the reins on what the public
were supposed to believe as reality. With certain ideological slants, new voices emergered on the cyber-highway to
garner audiences and banked their notoriety heavily on an aspect of the training the old media had given to those who
need to know what is happening around the world. Namely, a short attention span.

But regardless of transferred failings and the hidden truth that Infotainment is only about making money, the once
'well-regarded Journalist of the high street' was now seen in the same light as slick hustlers selling worthless potions.
The majority of the global public are now aware that conventional news items are so poorly wrapped in the traditional
methods of attention grabbing, that the current market place of information vending is under attack to reset the controls
back to those who enjoyed them for centuries.

When it comes to believing the media in all its diversified forms, I'm with Quint of the movie 'Jaws'.
"I'll never but on a life jacket again"!