The MSM is owned by a handful of families. I am sure with a little research it will be found that the number of families are much smaller than is reported.
As long as they are being paid by the family conglomerates, in this case Vanguard and Black Rock, among others, they will do as they are told.
The MSM media is just one string the puppet master uses to control us. The legacy media may be dying, but everybody has their price. I am sure it is a lot cheaper to pay the keyboard minions, that are more interested in their time in the spotlight, than keeping actor journalist on the books
Nothing they don't want presented gets presented. They control the horizontal, and they control the vertical. We are past the point of deception. We are at the ala carte phase, where we believe what we chose to believe, and the menu is too long to read.