The selling tactic of 'effectiveness' continues, as the normal use advertising just doesn't cut it
in todays marketing campaigns. The days of displaying one's wares in the hope of selling has
gone and now the world of political outrage is the lure to tempt the public's interest of why to
shop -or not, at a place of retail.
Yer' know, there's was a time when -to give force to a teller's words, they used to use the
expression 'It is written...'. Now in a world of failing Journalism, we lean on the comment
'some social media users suggested...'.
'shredding silver hats'...? They're gonna get complaints from Roswell, then.
in todays marketing campaigns. The days of displaying one's wares in the hope of selling has
gone and now the world of political outrage is the lure to tempt the public's interest of why to
shop -or not, at a place of retail.
Yer' know, there's was a time when -to give force to a teller's words, they used to use the
expression 'It is written...'. Now in a world of failing Journalism, we lean on the comment
'some social media users suggested...'.
Quote:M&S apologises and pulls Christmas advert post after Palestinian flag controversyArchived Sky News Article:
The retailer apologises following criticism that an outtake from its star-studded Christmas advert
which showed burning Christmas paper hats resembled the Palestinian flag.
Marks & Spencer has apologised after an outtake from its newly released Christmas advert was
criticised for showing burning paper hats resembling the Palestinian flag. The British retailer had
shared an image from its Christmas clothing and home advert on Instagram depicting red, silver
and green paper hats tossed into a burning fireplace.
It was accompanied with the caption: "This Christmas, do what you love... like saying no to paper
hats" with the hashtag #LoveThismasNotThatmas - the supermarket's slogan for this festive season.
It appeared to be encouraging people to focus on enjoying themselves rather than to conform to
festive traditions they actually don't like - the theme of its Christmas advert.
However, some social media users suggested the hats' colours reflected those of the Palestinian
flag amid the escalating Israel-Hamas war in the Middle East. The conflict ignited on 7 October
after a deadly attack by Hamas on Israel, which has responded with ongoing military action.
More than 1,400 Israelis have died and 8,700 Palestinians since Hamas's multi-pronged surprise
attack last month.
M&S deleted the Instagram post, posting a statement on X (formerly Twitter) saying: "Today we
shared an outtake image from our Christmas clothing and home advert, which was recorded in August.
"It showed traditional, festive coloured red, green and silver Christmas paper party hats in a fire grate.
"While the intent was to playfully show that some people just don't enjoy wearing paper Christmas
hats over the festive season, we have removed the post following feedback and we apologise for
any unintentional hurt caused."
M&S is one of the first supermarkets to release its seasonal advert which contains the underlying
message of ditching undesirable Christmas chores and replacing them with enjoyment.
The ad features frivolous scenes of blowtorching Christmas cards, whacking a toy elf with
a baseball bat and shredding silver hats.
It stars some famous names including singer Sophie Ellis-Bextor, Marvel actress Zawe Ashton
and Ted Lasso star Hannah Waddingham...'
'shredding silver hats'...? They're gonna get complaints from Roswell, then.
Read The TV Guide, yer' don't need a TV.