Quote:Parler was acquired by the digital media conglomerate Starboard on April 14, 2023, and was shut down on the same day.[36] According to a statement by Starboard on the website's holding page, now removed, this was a temporary measure to allow the site to "undergo a strategic assessment".[37][38]

On December 15, 2023, the company was sold to a new co-owner group consisting of Ryan Rhodes, Elise Pierotti and Jaco Booyens. Ryan Rhodes was appointed CEO.[39] A 2024 relaunch was hinted at by the new ownership soon after the company purchase. In January 2024, the company's external social media outlets officially restarted operations to announce the relaunch. The platform itself remains inaccessible, but the website has been restored.

Quote:Parler Gets Unexpected Help in Latest Comeback Bid
Blake Montgomery Former Reporter/Editor
Updated Sep. 17, 2021 10:18PM EDT / Published Sep. 17, 2021 10:12PM EDT

Parler, a social network that was driven out by Big Tech after playing an integral role in planning for the deadly Jan. 6 Capitol riot, is apparently making a comeback using the services of a Silicon Valley giant.

The right-wing social network Parler is sending its email blasts via software made by Salesforce, the largest employer in San Francisco and the owner of the city’s biggest skyscraper.

According to domain registry records reviewed by The Daily Beast, Parler is using Salesforce Marketing Cloud, an automated email marketing product also known as ExactTarget, to send out email blasts like the one it sent Friday night with the subject line “No more being silenced.” Independent open-source researcher Max Kamin-Cross first flagged the domain records.

. . . The social network is sending the emails via the domain parlermailer.com, a domain registered and attached to Salesforce Marketing Cloud. Salesforce is Parler’s sole email marketing provider. The company signed up for Salesforce’s services in April.

Quote:A 2024 relaunch was hinted at by the new ownership soon after the company purchase. In January 2024, the company's external social media outlets officially restarted operations to announce the relaunch. The platform itself remains inaccessible, but the website has been restored.

. . . 2023 acquisition and shutdown

On April 14, 2023, digital media conglomerate Starboard announced that it had acquired Parler's parent company Parlement Technologies, and that it would temporarily shut down the social site while it prepared a revamped version.[36]
The website's home page was initially replaced with a holding page containing a statement by Starboard saying that "No reasonable person believes that a Twitter clone just for conservatives is a viable business any more" and that "the Parler app as it is currently constituted will be pulled down from operation to undergo a strategic assessment".[164] For a period of time, the page was a simple purple/pink background emblazoned with the Parler brand and logo, and a message that read, "Coming Soon."
2024 relaunch
On February 9, 2024, Parler's social media outlets announced a relaunch of the social media service, simultaneously updating the website with a form to allow visitors to register for announcements regarding the platform's reopening.[165][166]
In April 2024, Parlement Technologies, Parler's former parent, filed for Chapter 11 bankruptcy protection, listing total assets and liabilities of between $10 million and $50 million.[167]